Sandra Crozier-McKee (President and CEO of the Better Business Bureau).

Sandra Crozier-McKee brings a passion for business ethics and decades of experience to her role as President and CEO of BBB serving Southern Alberta and East Kootenays.

Armed with an Undergraduate Degree from the University of Western Ontario and a Teaching Professional Year from the University of Calgary, Sandra has worked in Education, fitness and Training with Concordia College, Fanshawe College, the YMCA and SAIT. Building on her expertise in education and training, Sandra moved into the business sphere where she worked as an entrepreneur and in management, sales, marketing and finance with organizations like Canada Trust, Trader Corporation, ARAMARK and CGA.

Always a champion of ethical Business practices, Sandra was thrilled to join BBB in 2011 and has been Instrumental in building on a strong legacy to create a BBB that’s poised for a successful future. She is an engaged and dedicated leader who strives to motivate her team to consistently work towards BBB’s vision of an ethical marketplace where buyers and sellers can trust each other.

Sandra will be speaking about Savvy Consumers: Old Scams, New Tricks. There’s nothing new under the sun - or is there? Find out how modern day fraudsters apply new tricks to old songs and dances with surprisingly effective results.